Understanding the Concept
Implicit bias refers to the unconscious attitudes or stereotypes we hold that affect our understanding and actions ncjar.com. In real estate, implicit bias is the brain’s automatic association of certain traits with particular groups – often without us realizing it ncjar.com. For example, an agent might unintentionally assume a young single buyer isn’t interested in a suburban home, or that a family from a certain background only wants to live in specific neighborhoods. These assumptions happen in a split-second, under the radar of conscious thought.
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Why It Matters
Even though implicit biases are unintentional, they can lead to uneven service. A landmark HUD-sponsored study found that even when overt discrimination had declined, minority home seekers were still shown or told about fewer listings than equally qualified white clients empirelearning.com. In other words, if you (even unknowingly) give some clients less information or narrower options, you are limiting their opportunities and your own potential deals empirelearning.com. Such implicit bias isn’t just unethical – it “hinders sales volume in the real estate market” empirelearning.com. Fewer options for certain clients means fewer transactions closed, which ultimately drags down business and perpetuates segregation.
Real Estate Examples
Implicit bias can creep in subtly. An agent might steer a buyer away from a neighborhood due to assumptions about “fit,” or spend less time answering questions from a client they unconsciously perceive as less serious. Over time, these small biases have a big impact. They erode trust and violate fair housing principles, even if no one set out to discriminate. For instance, an experiment in California made headlines when a Black homeowner’s property was appraised much higher only after she removed indications her family was Blacknpr.org – a stark example of bias in a real estate-related process. While appraisals are a separate part of the transaction (more on that below), it underlines how ingrained prejudices can skew outcomes.
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Addressing Implicit Bias
The first step is awareness. Recognize that everyone has implicit biases – it’s a human brain function to create shortcuts. The good news is the industry is responding. Many brokerages and Realtor® associations now provide unconscious bias training specifically for real estate ncjar.com. In fact, states like California and New York have started requiring real estate professionals to complete implicit bias training as part of continuing education jacksonlewis.com. These courses help agents uncover their hidden biases and learn strategies to counteract them. By actively working to “override” bias through training, self-reflection, and standardized client service practices, you can ensure you’re treating every client fairly and professionally. Implicit bias may be subconscious, but it’s within our power to reduce its impact through conscious effort and education.
(FAQ: How do I know if I have implicit biases? One way is to take a free Implicit Association Test (IAT) online, which can reveal subconscious preferences. In fact, the National Association of REALTORS® encourages agents to try the IAT as part of its “Bias Override” training video series empirelearning.com. Don’t be surprised by the results – most people discover some biases. The key is using that insight to improve how you interact with clients.)
To Learn More...
For real estate professionals, understanding these concepts can be particularly valuable during discussions with clients about why REALTORS® and real estate agents are knowledgable professionals.
If you’re preparing for your Real Estate Continuing Education or looking to enhance your knowledge through a Real Estate Course, topics like Healthy Homes can help set you apart.
As part of your License Renewal Course or other Real Estate CE efforts, staying informed on foundational property concepts can make a big difference in your expertise and client relationships.