Listing Presentations: Serving Modern Consumers

Most consumers are truly unaware of the different skills, systems, and philosophies various agents bring to the job — and the huge difference in results they achieve. This is especially true with tech-savvy consumers who are empowered by broader access to information about real estate.

Most listing presentations sound about the same, so it’s no big surprise that prospects frequently make their selection based on the highest listing price and lowest commission rate. This course helps you set yourself apart. It provides the steps to follow as you qualify buyers and sellers and convey your differences, distinctions, and competitive advantages to serve the needs, wants, desires, and expectations of the prospect.